Privacy Policy

Effective Date: March 2026

1. Introduction

True Infinity ("we," "our," or "us") is committed to protecting your privacy and personal information. This Privacy Policy is governed by the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), which set out the standards, rights, and obligations for the handling, holding, accessing, and correction of personal information.

2. Information We Collect

We only collect personal information that is reasonably necessary for our business functions. The types of personal information we may collect include:

• Names, roles, and business contact details (email addresses, phone numbers, business address).
• Digital tracking data (IP addresses, cookies, browser types) when interacting with our website.
• Information submitted through our strategy assessment forms or during consultations.

3. Use of Personal Information

We collect, hold, use, and disclose your personal information for the following purposes:

• To provide our media buying and AI implementation services to you.
• To communicate with you regarding your accounts, inquiries, or our services.
• To comply with our legal obligations in Australia.
• For our internal administrative mapping, marketing, and planning requirements.

4. Disclosure to Third Parties

We may disclose your personal information to third-party service providers who assist us in operating our business (e.g., cloud hosting within Australia, CRM platforms). We do not sell or trade your data to external parties for their own marketing purposes. If we are required to disclose your information to overseas entities (such as AI tool providers), we ensure they comply with standards substantially similar to the Australian Privacy Principles.

5. Data Security

We take reasonable steps to protect the personal information we hold from misuse, interference, loss, unauthorized access, modification, or disclosure. Our security measures include encrypted databases, restricted access protocols, and regular cybersecurity reviews.

6. Access and Correction

Under the Privacy Act, you have the right to access the personal information we hold about you and to request corrections if it is inaccurate, out of date, incomplete, irrelevant, or misleading. To request access or correction, please contact us at hello@trueinfinity.com. We will respond within a reasonable timeframe (usually 30 days).

7. Complaints

If you believe we have breached the Australian Privacy Principles and wish to make a complaint, please contact us. We will investigate the issue and respond in writing within 30 days. If you are not satisfied with our response, you may complain to the Office of the Australian Information Commissioner (OAIC).